New study: Top result for CAS Software
Top marks for CAS Software in the latest Trovarit satisfaction study: The German market leader for CRM & xRM for SMEs is particularly strong in areas of importance to small and medium-sized companies.
For the fifth time in succession, CAS Software has been awarded top marks in the CRM satisfaction studies. This provide independent results about user satisfaction and the perceived benefits of CRM systems in companies. Good news: Overall, the satisfaction study reveals a clear sense of satisfaction with CRM and with the providers in the market among respondents.
Highly ranked among CRM solutions for SMEs
The study rates CAS Software as one of the providers in the market that maintains intensive and personal relationships with its customers. As a market leader for CRM, CAS Software achieved an outstanding overall grade of 1.85 based on the product itself but especially on the service and partner support provided. The results of the study therefore underline the optimum suitability of the solutions by CAS Software for the SME sector.
CRM offers numerous benefits
The CRM satisfaction study highlights additional interesting details about the general benefits of CRM for the respondents and their companies: For instance, 72 percent of respondents indicated that CRM helps improve customer satisfaction and loyalty while 40 reported that customer acquisition was simpler as a result. For 51 percent of respondents, the benefit of CRM lies in the seamless traceability of relevant data, while 44 percent value the quick and easy access to information.
Background to the study
For several years now, the market analysts at Trovarit AG have been using their study “CRM in Practice” to monitor how companies use CRM. One key focus of the investigation was on the satisfaction of users with their CRM software and with the services of the providers. More than 650 companies were surveyed for the study and their experiences using CRM documented.
More information: Graphical overview with the results in detail